How We Work
We are here to help you
We provide Corporate and Business Strategy support and advice
to businesses in all industries and all markets anywhere in the world.
Strategic Planning is all about creating a ‘platform’ from
which your business can harvest better profitability and stability.
Formulating Business Strategy can be complex; it doesn’t work like a sausage machine where you can put in ideas and data at one end, get the machine to make a few calculations, and out comes a strategy.
Every management team is different; their ambitions, their propensity to risk, and their commercial experiences. So, each Strategic Planning engagement we undertake is unique.
Throughout our engagements we explain our thinking at every stage and our satisfaction is hearing our clients say, “I have never thought about like that before” or “that explains why our previous plan didn’t work” or “with this new thinking we can focus our creative energy on XYZ”. We never just prepare a report and let you get on with it!
Every engagement is tailor-made to your requirements, however most engagements fall into the categories below:
Complete Strategic Planning
This engagement is a large-scale exercise which involves deep
analysis into: (i) your company and its resources and capabilities; (ii) your competitors
and the dynamics of the industry in which your company operates; and (iii) your
customers and the dynamics of the markets for which your business serves.
Our focus is strategic competitive advantage at every level which can be transferred to both a Corporate and Business Strategy. This form of engagement is very useful when your business has been experiencing year after year declining profits or losses.
Issues and Options in Strategy
This engagement is used when your company already has carried
out analysis and has a successful Business Strategy. We look at the issues and options relevant to
your Business Strategy and potentially provide a ‘second pair of eyes’ over your
thinking as well as possibly highlighting new areas on which your Strategy
should focus in the future.
This style of engagement is also very useful when there is no time to carry out full strategic planning analysis, such as in an emergency restructuring.
Bolt-on Strategy Help
These engagements assist companies who already have their own
strategy department. We simply complete
some of the components of analysis, formulation or implementation. For example, Marketing Segmentation or an analysis
of the company’s leadership and culture.
Special Strategic Projects
engagements deal with specific issues; usually enormous decisions which go to
the heart of your company’s raison
d'être, such as the strategic issues of a merger, acquisition, restructuring
or new product launch.
Our retainer engagements enable you to just to pick-up the
phone or send an email to receive ad-hoc Corporate or Business Strategic
advice, perhaps just to clarify a new strategic concept which you have
You organise the venue and we can arrange a full programme of
Business Strategic thought and discussion; or we can just be on-call to answer
any questions. Too often, Strategy
Weekends wrongly involve fussing over spreadsheets (cutting a bit here and
adding a bit there) but avoiding the key strategic trends of what your
competitors and customers are likely to do over the next 3-5 years. We keep the focus!
We are obsessive about confidentiality. We never advertise or disclose that we have
worked for a particular client nor refer to them in other engagements, seminars
or podcasts. We enter into a Confidentiality
Agreement in all our engagements. Furthermore,
where an engagement involves very sensitive information, perhaps you are
involved in restructuring or a merger, we work from your premises on your
laptops which you can lock-away at night.
These vary from £95 to £145 per hour dependant on the level
of complexity involved. All fees are
subject to VAT (UK), and local taxes (overseas) and disbursements. Before we enter into an engagement we provide
you with a proposal setting out the work we intend to carry out, the likely
results and our expected fees and disbursements (i.e. bought in Market Research
reports, travel etc). In most cases you
will have the option of being charged by the hour or paying a fixed fee.
Please call Michael Williams NOW!
Michael Williams MBA